What is the Branded Program?

The Branded Program provides 50% reimbursement for a wide range of international marketing activities. It’s tailored to support small and medium-sized U.S. businesses looking to grow globally.

Branded Program Overview

Discover how the Branded Program can help you double your marketing budget for promoting U.S. food and agricultural products.

Who Can Apply?

• U.S. companies producing or marketing agricultural products with at least 50% U.S. origin content
• Participants must apply and be approved through a U.S. supplier
• The program is open to companies of all sizes, with a focus on small to medium-sized businesses

Funding Details

• 50% reimbursement of eligible expenses
• Minimum request: USD 2,500
• Maximum limit: USD 300,000 (total across all countries)
• Eligible marketing expenses include:

• Trade shows and exhibitions
• In-store promotions and demos
• Packaging and labeling
• Advertising (print, digital, social media)
• Marketing materials (brochures, videos, POS displays)

U.S. Origin Requirement

All promotional materials and activities must clearly state the product’s origin with phrases like “Product of the U.S.A.” or “Grown in the USA”.

U.S. Supplier Qualification

To be eligible for the Branded Program, U.S. suppliers must meet specific regional and product-related criteria.

Regional Eligibility
Suppliers must be headquartered in one or more of the following regions:

– Midwest
– Northeast